Dodge is reconfirming its commitment to the future of the Viper and repositioning the iconic Detroit-built car for 2015, giving it more horsepower, improved fuel economy and a new starting price $15,000 less than the 2014 model it replaces.
For 2015, the hand-built American exotic now delivers an increased 645 horsepower, gets up to 20 miles per gallon and is offered at a new starting U.S. Manufacturer’s Suggested Retail Price of $84,995, said Dan Reid, manager, Product Design, SRT and Motorsports Communications. These prices exclude tax, title, license, destination and gas-guzzler tax.
“The Gen 1 Viper had 400 horsepower,” said Tim Kuniskis, president – Dodge and SRT Brands. “It didn’t have air conditioning, anti-lock brakes, traction control or stability control. It didn’t even have real windows. “It was the purest, rawest and most visceral American performance car of its time. The Gen 5 Viper maintains the purity of the original car, with its seductive design, perfect weight balance and all-aluminum V10 with an additional 245 horsepower.
“But the rawness has been tamed with state-of-the-art five-mode ESC, twomode suspension, ABS, traction control, launch control and a lightweight structure comprised of carbon fiber, magnesium and aluminum.
“Despite the Gen 5’s massive leap forward in technology and performance, we’re pulling its starting price back to the equivalent of the original Gen 1 car.”
Dodge is repositioning every Viper model with a lower starting price, Kuniskis said. In addition to the new starting price, all existing Gen 5 Viper owners will get a certificate worth $15,000 that can be redeemed toward the purchase of a new Dodge Viper. This $15,000 certificate is in addition to the $15,000 price reduction.
Effective immediately, all existing 2014 model-year Vipers in dealer inventory will also receive the $15,000 price reduction.
“We have a saying at Dodge: ‘If you know – you know,’ and if you know Viper, you know this is big news,” Kuniskis said. “And if you don’t know Viper, it’s time to check it out and see what makes owning and driving the iconic Viper so much more unique, exclusive and interesting than any other American performance vehicle.”
Production of 2015 model-year Vipers will begin at the Conner Avenue Assembly Plant in Detroit in the second half of the fourth quarter of 2014, Reid said.