ALL-NEW 2015 HYUNDAI GENESIS DEBUTS AT NORTH AMERICAN INTERNATIONAL AUTO SHOW WITH FLUIDIC SCULPTURE 2.0 DESIGN AND HTRAC® AWD CAPABILITY
Today Hyundai introduced its all-new 2015 Genesis at the North American International Auto Show in Detroit, marking the highly-anticipated launch of its second-generation premium sedan. The groundbreaking original Genesis model won the prestigious North American Car of the Year accolade at its introduction in 2009.
The 2015 Genesis represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. The new Genesis is incredibly well-equipped in every configuration, offering even more content than the first-generation Genesis. This additional content includes a generous suite of standard safety and convenience features, unsurpassed in its class. For the first time in a Hyundai sedan, a sophisticated AWD system will be offered, known as HTRAC®, significantly broadening Genesis appeal in Snowbelt regions throughout the U.S. The new Genesis will be built at Hyundai’s Ulsan, Korea plant, with U.S. sales beginning in the spring.
“Hyundai is proud to bring our next-generation Genesis sedan to eager U.S. consumers in just a few short months,” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America. “Market expectations for the new Genesis are understandably high, and we’re confident the Genesis’ combination of superb dynamics, bold design, class-leading safety and driver-focused technologies will exceed those expectations by a large margin.”
FLUIDIC SCULPTURE 2.0
Since its 2009 debut on the Sonata sedan, Hyundai’s Fluidic Sculpture design philosophy has been continually enhanced and refined, progressively influencing every model in the Hyundai line-up. The all-new Genesis will be the first Hyundai to embody Fluidic Sculpture 2.0, the second-generation of this convention-shattering design theme.
Fluidic Sculpture 2.0 encapsulates a trio of main design elements: fluid aesthetics, the modern Hyundai look, and a premium ambience. Fluidic forms are still present but with a more refined and precise presentation. This latest design philosophy is adaptable to a wider range of vehicle types and sizes, from CUVs to premium-luxury flagships. The all-new Sonata sedan, to debut later this year, will also clearly manifest the Fluidic Sculpture 2.0 design philosophy.
The 2015 Hyundai Genesis expresses a truly modern design through distinctive exterior styling with a sleek, upscale appearance. Evoking a premium feel, the design cues display a new Hyundai family aesthetic: simple and harmonious design with refined fluidic elements. The design features the modern Hyundai look, with a striking hexagonal front grille as a key geometric element, a dynamic crease accent running along the flanks of the car, and a dynamic rear design. Design surfaces convey a kinetic elegance, relying more on voluminous body sections than surface details to create dramatic forms. Proportions demonstrate a long dash-to-axle length, longer wheelbase and shorter overhangs than its predecessor. These proportions clearly convey the performance rear-drive configuration beneath the sheetmetal.
The cabin layout of all-new Genesis has been designed to benefit all occupants with a spacious, comfortable ambience. The simplification of the switchgear and instrument panel ensures an intuitive layout and open feel. This user-centric design has sought to connect the various interior parts effectively, particularly the center stack with the console, upper-instrument panel and B-pillar with the headliner. Genesis displays ultra-precise fit and finish, with ergonomic seat design and a generous, natural feel. Particular design attention has been paid to the storage of practical items such as mobile electronics of all shapes and sizes, along with the flexibility of the cup holders.
Total interior volume is an impressive 123.0 cubic feet, an advantage over key competitors. As part of this spacious interior design, the Genesis provides best-in-class front headroom and rear shoulder room.
Hyundai interior design principles – safety, intuitiveness and simplicity – guided the Genesis design team in redesigning all primary controls to deliver maximum ease of use. The steering wheel design and grip has been improved and onboard switchgear was redesigned; a number of switches previously found on the center console of the original Genesis were relocated and reshaped on the Genesis. Further ergonomic improvements to ensure ease of reach and control have been meticulously evaluated and executed using a specially-designed laboratory tool created to measure occupant operational force for ergonomics.
A new design pattern has been introduced to decrease relative interior reflections and brighten dashboard surfaces, while high-grade materials such as genuine aluminum and matte-finish wood are available. Cohesion between the center fascia and audio controls has been ensured through a streamlined design, making the two separate sections appear as one. To ensure a luxurious feel, Genesis was intensely scrutinized for its use of materials, with extensive analysis of the relationship of different materials, their texture and color coordination.
Driver and passenger posture are optimized using enhanced seat pad density, improved seat support technologies, such as adjustable driver’s seat power bolsters and seat cushion extension. Genesis seats offer 12-way power front seats, including 4-way power lumbar, heated front seats with available ventilation, as well as available heated rear seats. Seat materials and stitching quality have been enhanced with the introduction of double, rather than single stitching. The redesigned driver’s seat incorporates new functionality, with an available new air-pressure pump and controller valve, providing seatback bolster adjustment through individual air-cells located in the seat. With a total operating time under 8-seconds, the Genesis benefits from both a faster activation process and greater range of adjustment than many competitive rivals.
New interior-focused features for Genesis include available manual rear side sunshades for enhanced occupant comfort. Genesis passengers are also sure to appreciate the enhanced perspective of their surroundings via the new available panoramic sunroof.
NEW ULTRA-RIGID PLATFORM WITH AVAILABLE AWD
The 2015 Hyundai Genesis receives a redesigned platform to accommodate its new available HTRAC® AWD system, using no shared components with its previous generation. The platform employs even more advanced high-strength steel, now over 50 percent of total platform composition. The benefits of strategic use of high-strength steel are immediately evident in 16 percent stiffer torsional rigidity and 40 percent stiffer bending rigidity compared with the highly-acclaimed first-generation architecture. As a result, the new Genesis is stiffer in both torsional and bending rigidity than the BMW 5-series.
Body and mounting point stiffness are also improved on the Genesis. Ensuring a smooth ride over rough roads was a top development focus, achieved by a more robust connecting structure, extensive laser welding, reinforced body and chassis mounting points, new hot stamping and dipping techniques for the B-pillar and roof sides, and an increased amount of high-strength steel in the chassis. Front shock towers are made of aluminum, and a diamond-shaped strut bar maximizes front structure rigidity for precise steering response. Front seat frames were also strengthened for greater rigidity.
Fully leveraging this new, stiffer chassis is an all-new rear multi-link suspension, with newly optimized 5-link geometry and increased suspension travel for a broader envelope of both dynamic performance and ride comfort. Lateral suspension stiffness and overall ride comfort refinement were top priorities in its dynamic development. The fully-independent, 5-link front and rear suspension designs have increased stiffness compared with the original Genesis, with increased front and rear suspension travel, for greater wheel articulation and bump absorption over a variety of road surfaces. The reduction in camber angles when turning at speed results in improved steering feel, 23 percent less tire tilt, and increased lateral grip. New 18-inch and 19-inch alloy wheels are stronger and resist deflection forces for more precise suspension response to changing road surfaces.
Genesis offers abundant standard safety features, including Electronic Stability Control (ESC), nine airbags, and anti-whiplash front head restraints. Genesis’ nine airbags include advanced dual front airbags, driver’s knee airbag, front and outboard rear seat-mounted side-impact airbags, and roof-mounted side curtain airbags for both front and rear outboard seat occupants.
Although government crash testing for the new Genesis is not yet complete, the entire structure was engineered to meet the new Insurance Institute for Highway Safety (IIHS) Top Safety Pick + standard.
Daytime running lights come standard on Genesis. Further, Genesis offers a Lane Departure Warning System (LDWS). Whenever the system is activated, the haptic steering wheel will provide a vibration warning and dial-integrated warning light to alert drivers of their lane departure, allowing them to reposition the car smoothly into the correct position.
Even Genesis’ tire pressure monitoring system (TPMS) has been enhanced with individual tire pressure readouts available to the driver.
Genesis is brought to a halt by large four-wheel anti-lock disc brakes with Brake Assist and Electronic Brake Distribution (EBD). Genesis 3.8 models have large 13.6-inch front rotors, while the 5.0 has even larger 14.2-inch front rotors. Both braking systems use four-piston fixed monobloc calipers for precise braking responsiveness.
SENSORY SURROUND SAFETYTM TECHNOLOGIES
The 2015 Hyundai Genesis employs a suite of active driver safety technologies dubbed Sensory Surround SafetyTM. These features cover the full spectrum of safety, from driver alertness and focus to total occupant safety, and even the safety of other drivers around you.
Genesis offers a Hyundai first, Automatic Emergency Braking (AEB), utilizing sensor fusion technology to help avoid a potential collision or reduce its impact. With this system, Genesis will employ automatic braking whenever it detects another vehicle at an unsafe closing rate of speed. This system uses the Smart Cruise Control system and the forward camera from the Lane Departure Warning System (LDWS) to provide this extra margin of safety.
Genesis’ Smart Cruise Control (SCC) incorporates stop-start functionality that functions seamlessly with the standard electronic stability control system. The new system for Genesis allows full function down to zero mph to operate seamlessly in stop-and-go traffic conditions, using the front-grille-mounted radar sensor. SCC enables the Genesis to help maintain safer, consistent spacing with the vehicle ahead in varied traffic conditions. The system can also help deploy an available Automatic Emergency Braking system should a stationary vehicle be detected ahead.
Genesis is generously equipped with new, advanced technologies, many of them Hyundai firsts. A new driver-selectable Intelligent Drive Mode allows drivers to select from four drive modes depending on conditions and driving preferences. Each drive mode alters transmission mapping, throttle responsiveness, stability control, and suspension damping settings, with specific modes adapted to function seamlessly with HTRAC AWD for those Genesis so equipped.
DRIVER CONVENIENCE TECHNOLOGIES
Most Genesis competitors with hands-free trunk-opening technology use a leg-kick sensor under the rear bumper to enable the driver to open the trunk. Hyundai ergonomics engineers found this method to be difficult when an individual is carrying cumbersome packages, such as from shopping. So the Genesis Smart Trunk system was designed to open the trunk automatically if the smart key is detected in a pocket or purse within a few feet of the rear bumper for longer than three seconds, for maximum hands-free ease of opening when desired. This system allows the driver to keep both feet comfortably on the ground, simply waiting by the trunk a few seconds for it to open automatically. The Smart Trunk system also provides an audible warning and flashing light prior to opening.
Taking inspiration from aircraft technology, an available new Head’s-Up Display (HUD) projects a virtual image onto the windshield, enabling the driver to keep his or her eyes on the road using a system of mirrors combined with a TFT LCD display. The system utilizes a wide screen with adjustable brightness to ensure both excellent daytime and nighttime visibility. Driving information such as speed, Smart Cruise Control status, navigation, Blind Spot Detection, Forward Collision Warning, speed limit, Lane Departure Warning System and audio system data is projected at a perceived virtual distance approximately six feet ahead of the driver for maximum legibility while driving.
Genesis also offers an electronic parking brake with Automatic Vehicle Hold for convenience when driving in traffic. Automatic Vehicle Hold automatically holds the Genesis at a stop until the accelerator pedal is depressed, such as at a traffic signal or in stopped traffic. The vehicle hold re-engages whenever the vehicle is brought to a complete stop. Genesis also includes proximity-key entry convenience with push-button start as standard equipment.
MEDIA AND NAVIGATION SYSTEMS
Genesis offers an ultra-premium, Lexicon® Discrete Logic 7 Surround audio system with 17 speakers, Logic 7 Surround Sound processing and 12-channel digital amplifier with 900-watts of equivalent output, sure to satisfy the most demanding audiophile. The system also includes SiriusXM® Radio, HD Radio, and iPod/USB auxiliary media input jacks. The standard Lexicon system offers 14 speakers, with Discrete Logic 7 Surround processing and a 12-channel DSP amplifier with 900-watts of equivalent output.
An optional premium DIS navigation system for Genesis offers a 9.2-inch High Definition display, with 720p high definition (a segment first), a 64GB Solid State Drive (SSD) for multimedia, and premium Lexicon audio system. This premium system also includes Gracenote® album art, junction view with lane guidance, advanced voice recognition, and music/image/video storage via USB download (approximately 30GB of usable storage).
The new standard audio-navigation system, displayed by an 8.0-inch touchscreen, is packed with integrated technology, from Bluetooth to navigation, satellite and HD radio, hands-free and app-supporting software.
Genesis cluster displays utilize high-resolution, electroluminescent TFT LCD technology, with a standard 4.3-inch TFT LCD cluster display, and an available 7.0-inch TFT LCD cluster display.
A simple pop-up message appears to help pair a phone and the voice recognition software understands street addresses and cities all in one sentence. The route screen displays speed limits, details the next three maneuvers, shows real highway signage and has junction views with lane guidance. Lane guidance outlines the lane or lanes the driver needs to stay in when a highway splits. Junction view uses street and actual road sign images to match what the driver will see when arriving at the next maneuver.
HYUNDAI ASSURANCE CONNECTED CARE POWERED BY BLUE LINK®
Hyundai’s telematics services program, Assurance Connected Care, is standard on all 2015 Genesis sedans equipped with Blue Link. This innovative ownership program provides Hyundai owners with proactive safety and car care services via the Hyundai Blue Link telematics system. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Automatic Diagnostic Trouble Code Notification, Monthly Vehicle Health Report and in-vehicle Car Care maintenance scheduling.
Hyundai also recently introduced an all-new mobile application for the Blue Link telematics platform. This mobile app allows subscribers to remotely access various optional Blue Link features and services through compatible mobile devices. Completely redesigned, the app has been significantly enhanced from the previous version and boasts a new user experience, faster navigation and innovative new features. Google Android and Apple iOS users can download the app from Google Play or Apple iTunes, respectively.