ALEXANDRIA, VA — Sept. 25, 2014: The American
International Automobile Dealers Association (AIADA) announced today that
Scott Keogh, President of Audi of America, will provide keynote remarks at
AIADA’s 45th Annual Meeting and Luncheon on January 25, 2015 in San
Francisco, Calif. During the meeting, AIADA’s dealer members and auto
industry leaders will gather to consider how the international nameplate
auto industry should continue moving forward in the U.S. auto market.
“Thanks in large part to the leadership of Scott Keogh, Audi has become
an exciting and dynamic brand in the U.S. Because of his experience leading
the brand, he has a keen understanding of the dynamics driving the U.S.
auto market and how international nameplate brands play an essential role
in its success,” said AIADA President Cody Lusk. “Keogh’s remarks will
provide dealers with the insight needed to improve their businesses in the
months and years ahead.”
Keogh has served as President of Audi of America since 2012. In this
capacity, he oversees the brand’s entire U.S. operations, which have
experienced sales growth, greater customer consideration, and dealer
network development in recent years. Keogh has successfully overseen Audi’s
growth in the U.S., including the introduction of Audi TDI technology to
U.S. showrooms. He was also the mastermind behind the reintroduction of
Audi’s RS performance models to the U.S.
Keogh joined Audi in 2006. Prior to his current position, he served as
the brand’s Chief Marketing Officer, where he managed the brand in the U.S.
market, including its product planning and launches. Prior to his time at
Audi, Keogh served in various capacities at Mercedes-Benz, including roles
in global brand strategy and as general manager of Smart USA.