Dodge Charger and Challenger 100th Anniversary Editions celebrate the brand's centennial with unique style, technology …

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2014 Dodge Charger

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AUBURN HILLS, MI–Nov. 19, 2013: Dodge Charger and Challenger 100th Anniversary Editions celebrate the
brand’s centennial with unique style, technology and commemorative
features, including an exclusive owner’s kit As the world’s only four-door
muscle car, the 2014 Charger 100th Anniversary Edition celebrates Dodge
brand’s arsenal of world-class power, handling and technology New 2014
Challenger 100th Anniversary Edition pays homage to Dodge brand’s
muscle-car roots, legendary power and head-turning American design Dodge
Charger and Challenger 100th Anniversary Editions arrive at dealerships in
the first quarter of 2014

When John and Horace Dodge developed America’s first mass-produced
all-steel-bodied cars in 1914, the brothers set a new record for the most
first-model-year automobiles ever produced (45,033 cars). One-hundred years
later, the Dodge Brother’s legacy is thriving as Dodge has become America’s
youngest and fastest-growing brand – powered by the performance of
the legendary Charger and Challenger, the new Durango, the ultimate “no
compromise SUV,” the world-class new Dart, the ever-versatile Grand
Caravan, America’s best-selling minivan, and the innovation, ingenuity and
efficiency of Journey and Avenger.

Now, to celebrate 100 years of Dodge performance and heritage, the brand
is offering special editions of two of its most iconic vehicles. New 2014
Dodge Charger and Challenger 100th Anniversary Editions will arrive at
dealerships in the first quarter of 2014 with world-class power and
performance, innovative technology features and bold muscle-car styling
with commemorative design details inspired by the brand’s heritage.

“The Dodge Charger and Challenger are the perfect foundation to
celebrate 100 years of Dodge style and performance,” said Tim Kuniskis,
President and CEO — Dodge Brand. “Over the last century, the Dodge
brand has seen its biggest success when we’ve combined head-turning designs
with ingenious engineering and world-class performance. These two iconic
muscle cars do all of that and more. They represent the Dodge brand’s heart
and soul.”

The new 2014 Charger and Challenger 100th Anniversary Editions are
loaded with unique style, technology and commemorative features. They
deliver up to 31 miles per gallon (mpg) with the standard Pentastar V-6
engine and sprints to 60 miles per hour in under 6 seconds, thanks to the
available legendary 5.7-liter HEMI V-8 engine that produces 375 horsepower
and 395 lb.-ft. of torque. They also feature world-renowned innovations
like Uconnect and the segment-exclusive ZF eight-speed automatic
transmission.

Both of these limited production vehicles will share several unique
visual elements, both outside and in, including exclusive availability of a
new “High Octane” red pearl coat paint, all-new 20-inch aluminum wheels,
commemorative badging, unique key fob and a special limited-edition owner’s
kit and a commemorative book that celebrates 100 years of Dodge
heritage.

Dodge Charger 100th Anniversary Edition models With the Charger, Dodge
delivers the world’s only four-door muscle car, and the 2014 Charger 100th
Anniversary Edition celebrates the brand’s centennial with uniquely
designed appointments to complement the sedan’s world-class power,
handling, technology and iconic style.

For a bold look, the 2014 Dodge Charger 100th Anniversary Editions are
available in Pitch Black, Bright White, Billet Silver, Granite Crystal,
Ivory Tri-Coat, Phantom Black Tri-Coat, Header Orange, and for this special
occasion, all-new and exclusive High Octane Red Pearl Coat paint. With any
of the colors, all-new 20 x 8-inch polished five-spoke aluminum wheels with
Granite Crystal pockets and a matching Granite Crystal Dodge
split-crosshair grille provide a striking look to the classic Coke-bottle
shape. Stylistic appointments to commemorate the brand’s century include
“Dodge Est. 1914” bar-style front-fender badges and special Dodge “100”
logo on the center caps. Additional exterior appointments include a
body-color rear spoiler and on models with the legendary HEMI and a red
“R/T” heritage grille badge.

Exclusive interior appointments are designed to make the 2014 Dodge
Charger 100th Anniversary Edition stand out. Dodge designers were inspired
by the rich history of Dodge and sought to outfit the interior with premium
attributes that reflect the patina and machinist legacy of John and Horace
Dodge. All-new Molten Red or Foundry Black Nappa leather with a custom
cloud overprint wraps the sport seats, center console armrest and door
armrests. A unique three-spoke flat-bottom performance steering wheel
features die-cast paddle shifters for added driver control. For an
industrial appearance, leather-wrapped surfaces are sewn together with
brass-colored accent stitching. Dark Brushed Graphite center console bezels
and Liquid Graphite steering-wheel accents provide a premium look. Interior
appointments designed to commemorate the brand’s centenary include die-cast
“Dodge Est. 1914” circular badges on front seatbacks and an embroidered
anniversary logo on premium floor mats. All-new instrument panel cluster
graphics feature unique black-face gauges with white indication and
stand-out red “100” mph indication for this special occasion. And to play
up that this is no ordinary Charger, the Electronic Vehicle Information
Center and Uconnect 8.4-inch touchscreen feature a unique startup image,
evoking the industrious nature of Detroit.

Paired with the award-winning Uconnect 8.4-inch touchscreen is Beats by
Dr. Dre audio technology, standard on 2014 Dodge Charger 100th Anniversary
Edition models. This segment-exclusive sound experience includes
10-speakers and a 12-channel 552 watt amplifier that integrates Beats
proprietary equalizer algorithm, all to create the high-definition sound
quality required in professional recording studios.

And it wouldn’t be a Dodge without world-class performance and
efficiency. The Dodge Charger 100th Anniversary Edition based on the 2014
Dodge Charger SXT Plus features the award-winning 300 horsepower 3.6-liter
Pentastar V-6 engine with state-of-the-art eight-speed transmission and
active intake manifold and sport mode, delivering best-in-class
rear-wheel-drive fuel economy, up to 31 mpg, and a 0-60 mph time in the low
6-second range. For customers who demand even more power, the Dodge Charger
100th Anniversary Edition based on the 2014 Dodge Charger R/T Plus adds the
more powerful 370 horsepower and 395 lb.-ft. of torque 5.7-liter HEMI V-8
engine with four-cylinder mode Fuel Saver Technology and up to 25 mpg on
the highway. All 100th Anniversary Editions include sport mode calibration,
performance-tuned suspension and steering-wheel mounted paddle shifters for
added driver control.

Completing this special model are two unique key fobs, which include a
100th Anniversary Edition jeweled logo on the back side, a customized
owner’s kit and a special commemorative book celebrating the 100 years of
Dodge heritage.

Available in limited quantities, the 2014 Dodge Charger 100th
Anniversary Edition package is available for a U.S. Manufacturer’s
Suggested Retail Price (MSRP) of $2,200 more than the SXT Plus or R/T Plus
trim levels, offering tremendous value for all of the unique attributes,
including 20-inch aluminum wheels, exclusive Foundry Black or Molten Red
‘cloud print’ heated Nappa leather, flat-bottom steering wheel, rear
spoiler, Beats Audio, performance suspension and steering, die-cast paddle
shifters and commemorative jewelry.

Dodge Challenger 100th Anniversary Edition models There is no vehicle
more iconic than the head-turning Challenger, which serves as the perfect
foundation to celebrate 100 years of Dodge style and performance. Based on
the 2014 Dodge Challenger SXT Plus and R/T Plus models, the new 100th
Anniversary Edition pays tribute to the brand’s history in contemporary
Dodge style.

Similar to the Charger, the Dodge Challenger 100th Anniversary Edition
includes all-new 20 x 8-inch polished five-spoke aluminum wheels with
Granite Crystal pockets and matching Granite Crystal grille surround with
script “Challenger” badge. To provide contrast, Pitch Black, Bright White,
Billet Silver, Granite Crystal, Ivory Tri-Coat, Phantom Black Tri-Coat,
Header Orange and an exclusive High Octane Red pearl coat paint are
available. For added detail, commemorative bar style “Dodge Est. 1914”
front-fender badges and Dodge ‘100’ wheel center caps mark this special
edition.

The interior has all-new and exclusive Molten Red or Foundry Black
heated Nappa leather sport seats featuring a custom ‘cloud overprint.’
Brass colored accent stitching and die-cast “Dodge Est. 1914” circular
badges provide the 2014 Dodge Challenger 100th Anniversary Editions with an
exclusive, high-end appearance that also draws inspiration from the
machinist heritage of John and Horace Dodge. Adding contrast to armrests
trimmed in matching Molten Red or Foundry Black premium leather are Liquid
Graphite center console bezels, steering wheel accents and door handle
pulls.

Interior appointments designed to commemorate the brand’s centenary
include die-cast “Dodge Est. 1914” circular badges on front seatbacks and
an embroidered anniversary logo on premium floor mats. For a touch of
style, new bright white gauge faces feature a surprising detail element as
the “100” mph indication is marked appropriately in red. Adding even more
detail is the Uconnect system’s startup image, evoking the industrious
nature of Detroit. Finishing out the interior is a seven speaker Boston
Acoustics audio system with 368-watt amplifier, along with Mopar
“Challenger” sill plates and bright pedals.

Performance and Challenger are synonymous. The Dodge Challenger 100th
Anniversary Edition based on the 2014 Dodge Challenger SXT Plus model
features a 305 horsepower 3.6-liter Pentastar V-6 engine, delivering up to
27 mpg on the highway. Available with a six-speed manual or five-speed
automatic, the Dodge Challenger 100th Anniversary Edition based on the 2014
Dodge Challenger R/T Plus offers up to 375 horsepower, 25 mpg highway and
0-60 mph under 6 seconds. Both V-6 and V-8 models include sport mode
calibration, performance-tuned suspension and three-spoke flat-bottom
performance steering-wheel.

Completing this special model are two unique key fobs, which include a
100th Anniversary Edition jeweled logo on the back side, a customized
owner’s kit and a special commemorative book celebrating the 100 years of
Dodge heritage.

Available in limited quantities, the 2014 Dodge Challenger 100th
Anniversary Edition package is available for a U.S. MSRP of $2,500 more
than the Challenger SXT Plus or R/T Plus trim levels, offering tremendous
value for all of the unique attributes, including 20-inch aluminum wheels,
exclusive Foundry Black or Molten Red ‘cloud print’ heated Nappa leather,
flat-bottom steering wheel, Premium Boston Acoustics audio, performance
suspension and steering, die-cast paddle shifters and commemorative
jewelry.

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