Kia Says It Had No Role In Producing Sexy Cartoons


Two Kia ads that recently won awards in Cannes have had many people scratching their heads and asking, “What were they thinking?”

The ads are split down the middle – one side is an innocent cartoony scene with a man or boy and a little girl. On the other side is the same scene, except in its R-rated version.

Kia on Friday called the ads “offensive,” and said they had no relationship with Moma, the Sao Paulo advertising agency that created the spots.

The ads were purportedly for Kia’s dual-zone air conditioning, and read “A different temperature on each side.”

They won a 2011 Cannes Lions awards.

“The ad is undoubtedly inappropriate, and on behalf of Kia Motors we apologize to those who have been offended by it,” Kia said in a statement on its Facebook page.

“We can guarantee this advertisement has never and will never be used in any form in the United States,” they said.

The wording carefully distances Kia’s American arm from the advertising and the firm, but its unclear whether Kia’s headquarters in Seoul contracts with Moma.

Moma has done one-off advertising pieces in the past, spoofing Facebook, Twitter and Skype in retro ads that make it seem like the sites were advertising in the 1950s. But we doubt any of those companies got upset by the rated G pieces Moma produced.

Check out the ads below.

Stashi is an Editor at Driver Pulse, a provider of online automotive editorial reviews and latest news throughout the automotive industry. From the sight of sleek curves to the sound of a roaring engine, old and new, she has a great love for vehicles of all makes and models. What she finds most exciting is that automakers of iconic muscle cars from the past, such as Ford and Chevrolet, are reproducing them for this generation of gearheads. Her dream car, the 1964 or 1966 Ford Mustang, is the ultimate American pony car and paved the way for her love of growling and rumbling engines of old school muscle cars. She spent her whole life in the Midwest and still finds herself playing the same game she once played with her father when she was a young girl. It’s a game her father liked to call “Name that make and model”. This game has become more challenging as the years pass making it a great way to pass the time on long road trips. She believes that automobiles, old and new, are an art form that can be enjoyed by both children and adults.

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