Lexus Plots Second Flagship Model to Complement LS

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Lexus Plots Second Flagship Model to Complement LS

Lexus is planning to introduce another flagship model to accompany its current range-topper, the LS sedan. According to a new report, the new flagship just might be an SUV.

“We need a flagship. It doesn’t have to be a sedan,” Jeff Bracken, Lexus division general manager, told Reuters. He said Lexus will reveal more information in January.

Through July, sales of the Lexus LS are down more than 5 percent to just 4,332 units sold. It’s no secret that buyers are moving away from large sedans to crossovers to fit their needs. The RX is Lexus’ best-selling model with over 52,000 units sold so far this year, and sales could increase when a new version comes out this fall. Meanwhile, sales of the new NX compact crossover remain strong.

Read More: 25 Car Worth Waiting For: 2016-2019

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2016 Lexus RX

We also think there’s a good possibility that Lexus is eyeing a sports car for its range-topping model. A production version of the LF-LC coupe may make a perfect flagship thanks to the warm welcome the concept received from the public during its debut. Plus, we heard last year that Lexus was testing out a LF-LC mule (named the SC F) that delivers 600 hp from its 5.0-liter twin-turbo V-8. This engine will be joined by a hybrid model and a 450-hp base V-8 version.

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2012-lexus-lf-lc-concept-front-three-quarter-2

In other Lexus news, the automaker will experiment with haggle-free pricing at certain dealerships across the country. The pilot program, which calls for auto dealers to commit upfront to vehicle prices, will roll out in 12 dealerships this year. That’s according to Automotive News, which reports that the new program is another one of Lexus’ bids to improve customer satisfaction.

Source: Reuters, Automotive News (Subscription Required)

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