TORRANCE, Calif., Sept. 23, 2014 /PRNewswire/ — Toyota will deliver brand new hybrid vehicles to select Historically Black Colleges and Universities (HBCUs) to kick-off the fifth-year of the Toyota Green Initiative—an environmental stewardship platform designed to educate HBCU students and alumni on the benefits of adopting a sustainable lifestyle. The donation is in conjunction with Toyota’s continued support of HBCU athletic programs in both the Central Intercollegiate Athletic Association (CIAA) and Southwestern Athletic Conference (SWAC). Twenty-two HBCUs will receive a Toyota Prius this fall.
Toyota Green Initiative (TGI) was launched in 2010 and toured HBCU campuses with a fully-immersive experience to engage students in the environmental space. The athletic sponsorship of both CIAA and SWAC increased awareness of TGI at sports events and homecomings. “We have observed an overwhelming response to TGI from both CIAA and SWAC supporters,” said James Colon, Vice President of African-American Business Strategies for Toyota Motor Sales U.S.A. “The Prius will help promote sustainability efforts to students, alumni and the surrounding community.”
Vehicle deliveries began in September to HBCUs in North Carolina and Texas. The delivery tour will conclude in October with presentations to Magic City Classic rivals Alabama AM University and Alabama State University.
To learn more about the Toyota Green Initiative program, please visit http://www.ToyotaGreen.com.
Toyota (TM), the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit http://www.toyotanewsroom.com.