The 2015 Ford Fiesta continues to run at the head of the small-car pack with style, personality and a dazzling array of features and technologies that prove small is smart.
With either the standard 1.6-liter four-cylinder or the available award-winning 1.0-liter EcoBoost® engine, Fiesta offers outstanding efficiency to complement its personalization features that let drivers create a Fiesta that suits their individual style.
“Customers want cars that are expressive and fun while providing class-leading fuel economy,” said Joe Hinrichs, Ford president of The Americas. “Fiesta delivers all the excitement drivers are looking for in a car we believe raises the bar even higher for small cars in North America.”
Ford continues to improve and refine Fiesta for 2015:
- New exterior color, Magnetic Metallic replaces Storm Gray Metallic
- 16-inch all-season tires on eight-spoke alloy wheels available on Fiesta SE and SE appearance package
- Revised fabric seat trim
- Lower Door Stripe Graphic Package available as custom accessory on Fiesta S, Fiesta SE and Fiesta Titanium
- Black Theme used on Green Envy, Race Race, Ruby Red, Ingot Silver and Oxford White
- Silver Theme used on Tuxedo Black, Magnetic and Blue Candy
Fuel efficiency and fun
While the diminutive size of the 1.0-liter EcoBoost saves cash at the pump, it doesn’t hold anything back on the road. At 123 horsepower for each liter of displacement (the engine’s size), the 1.0-liter EcoBoost delivers more power for its size than a Lamborghini Aventador (108 horsepower per liter).
EcoBoost is fundamental to Ford’s strategy to provide technologically advanced, high-output, smaller-displacement powertrains that deliver performance and efficiency. Ford’s leadership with EcoBoost has resulted in more than 125 patents. More than 500,000 vehicles currently have this small but mighty engine, and by the end of 2013 more than 2 million EcoBoost-powered vehicles were on the road.
Small is smart
In addition to its new EcoBoost engine, Fiesta boasts a fantastic suite of technologies and features that give drivers the perfect blend of a connected world and an untethered driving experience.
An available MyFord Touch® system with 6.5-inch touch screen featuring enhanced voice control provides drivers with more options than ever for navigation, communication and entertainment functions. Fiesta still features SYNC® AppLink™ capabilities pioneered on the previous Fiesta, which allows for access and control of Ford-approved smartphone apps with voice commands and vehicle controls on the go, helping drivers keep their hands on the wheel and eyes on the road. Turn-by-turn navigation remains part of SYNC Services.
Fiesta features Ford MyKey®, enabling parents to encourage safer driving and limit their teenagers’ exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It mutes audio until safety belts are fastened, and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used.
“This car was built for the digital generation,” said John Schneider, Ford chief engineer, Upperbody Electronics. “With Bluetooth® connectivity and MP3 capabilities, tech-savvy people who use social media to be constantly connected with the world around them won’t be slowed down when they get in this car.
“It has always been the belief at Ford that entry-level drivers deserve the best technology,” Schneider added. “We launched SYNC AppLink on Fiesta, and now transitioning to MyFord Touch with this new touch screen enables us to go further in our quest to give drivers the best in in-car electronics.”
Inside, things are just as expressive. The dashboard design and available leather steering wheel and seats amplify the modern interior and entice drivers to get in the car and get on the move. A selection of ambient lighting options allows Fiesta drivers to set just the mood they want. Also available is a new Sony® Audio and HD Radio™ with satellite system, along with eight premium speakers for drivers to more fully appreciate their music.
Big on safety
This continues to be a small car that is big on safety. Fiesta offers the following standard safety features:
- AdvanceTrac® with electronic stability control
- Dual-stage first-row airbags
- Driver knee airbag
- Side-impact airbags
- Side-curtain airbags
- Four-wheel antilock braking system
- LATCH (Lower Anchors and Tether Anchors for Children)
- Tire pressure monitoring system
- Child-safety rear locks
- Anti-theft engine immobilizer
- Improved side-impact safety capabilities