Ford Focus adopts the new face of Ford for 2015 with a bold exterior and interior redesign and more advanced technologies that enhance driver comfort and convenience.
- A complete suite of driver assist technologies provides extra confidence behind the wheel – including the introduction of BLIS and lane-keeping aid.
- We offer a Focus for everyone; including an all-electric, an EcoBoost fuel-saving 1.0-liter and an AWD 315 hp RS and a few more members that make this the largest Focus family ever.
- From the quiet all-electric Focus and even the “Small but Mighty” 1.0-liter EcoBoost model, every Focus provides spirited driving dynamics and power.
Ford Focus adopts the new face of Ford for 2015 with a bold exterior and interior redesign and more advanced technologies that enhance driver comfort and convenience. The available, award-winning new 1.0-liter EcoBoost® engine is projected to raise the competitive bar for fuel efficiency, while the new model comes with a standard rear view camera and available driver-assist technologies including a lane-keeping system and Blind Spot Information System (BLIS®) with cross-traffic alert.
“We have taken the title of world’s best-selling nameplate to impressive new heights with the redesigned Focus,” said Joe Hinrichs, Ford executive vice president and president of The Americas. “Its combination of compelling, modern design and the high-tech interior will appeal to contemporary customers who desire a small car with very sophisticated features. What has always made Focus so attractive – being great to drive, having exceptional fuel economy and value, and offering leading-edge in-car technologies – is amplified with the new model.”
Award-winning 1.0-liter EcoBoost
The new Focus will offer the remarkably efficient and fun-to-drive 1.0-liter EcoBoost engine with a six-speed manual transmission. This EcoBoost powerplant is the first engine to be named International Engine of the Year three years running.
“The 1.0-liter EcoBoost engine is proof that excellent fuel economy and performance can come in one package,” said Raj Nair, Ford group vice president, Global Product Development. “Focus is already known for bringing together efficiency and fun, and our latest addition will bring customers a whole new level of enjoyment – on the road and at the pump.”
The smallest engine in the company’s growing EcoBoost family will increase the choice for Ford customers in the United States, as Fiesta is already available with the 1.0-liter EcoBoost.
In Europe, where it is available on five nameplates, the 1.0-liter EcoBoost accounts for 32 percent of sales of the current-generation Focus and 26 percent of Fiesta sales this year. Robust demand for the 1.0-liter in Europe has prompted Ford to double production capacity at its state-of-the-art plant in Cologne, Germany, to more than 1,000 engines a day.
EcoBoost technology combines smaller-displacement engines with turbocharging, direct injection, variable valve timing and proprietary Ford software to bring customers outstanding performance and efficiency. Ford EcoBoost engines can deliver significantly better fuel economy than larger-displacement gasoline engines with comparable output.
Stylish new Focus
Focus will arrive with a bold new look. It features a restyled hood, grille and trunk lid, available LED signature lighting for headlamps and taillamps, and new rear lamp clusters. Sedan and hatchback versions will be available in the United States.
Inside, colors and materials have a clean, modern look, with satin chrome detailing, new seat trims and switches, and an available heated steering wheel. Storage is improved with a new center console incorporating adjustable cup holders and an easier-to-access glove box.
A package of sensors brings a new level of convenience for compact car customers by adding driver-assist technologies including a rear view camera, available BLIS with cross-traffic alert and a lane-keeping system.
Standard on Focus for the first time, the rear view camera will appear on either a 4.2-inch screen or the available 8-inch screen that comes with MyFord Touch®-equipped cars.
BLIS uses two multiple-beam radar modules packaged in the rear quarter panels, one on each side, to detect vehicles where the driver may not be able to see them. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding sideview mirror, providing a warning that a vehicle is approaching. When backing out of a parking space, cross-traffic alert can detect coming vehicles that may not be visible from the driver’s seat.
Should a Focus driver start to drift out of the current lane above 40 mph without a turn signal on, the available lane-keeping system provides a warning through a series of steering wheel vibrations that mimic a rumble strip. If the unintended lane departure is not corrected by the driver, the aid function of the system actively applies steering torque to help the driver direct the car back toward the center of the current lane.
2015 Focus drivers will have access to powerful capabilities thanks to a host of new functions developers can integrate as they modify their apps to communicate with enhanced SYNC® AppLink™.
Android and iOS smartphone owners can download more than 60 AppLink-enabled apps from the Apple App Store and Google Play Store.
New functions include:
- Connected apps can access a variety of real-time data such as vehicle speed, acceleration, odometer and location information that can be used to further customize and personalize the user experience. For example, access to the in-vehicle GPS signal can enable more precise and accurate location-based services than phone sensors
- More consistent user experience thanks to voice pass-through capability. This enables developers to use on-device or cloud-based voice-recognition systems to evaluate driver commands, meaning drivers can use the same set of voice commands to control an app when connected to the vehicle as they would use when not connected
- Notifications read aloud as a driver enters the car, with no need to touch the phone. Best of all, alerts are available any time a mobile device is connected to SYNC AppLink, even if the app is not currently active. This means a driver could get an alert about a traffic jam ahead while listening to the radio or using another app
The new Focus also will benefit from suspension and chassis upgrades. These include a new shock absorber valve design providing improved interior quietness, a new electronic stability control system with less intrusion and improved comfort, and a change to the rear suspension to give drivers a more connected feel to the road.