Volkswagen’s Dieselgate scandal grows more trainwreck-y with every passing day. The company’s financial problems are mounting, and may mount much, much further.
And so, Volkswagen appears to have come up with a plan to stanch the loss of money and customers — a plan straight out of the Oprah Winfrey playbook. Inside sources report that VW dealers received word last Thursday that the company will offer two gift cards to TDI owners via a new “TDI Goodwill Program”.
ALSO SEE: 2016 Toyota RAV4 Hybrid: 33 MPG, Starting Price Under $30k
Card #1 is a $500 prepaid gift card, good anywhere. Card #2 is worth up to $750, redeemable only at VW dealerships — presumably for the purchase of a new VW.
If the sources are correct (and FWIW, the reports have been confirmed by several media outlets) the card offer will be made to any owner of a “clean diesel” vehicle, no matter whether they purchased the car new or used. Presumably, however, that vehicle will need to have been equipped with Volkswagen’s emissions-test-cheating software. Also, to activate the card, owners will need to visit a VW dealership with proof of vehicle ownership. A list of vehicles associated with the “TDI Goodwill Program” is rumored to be available at VWDieselInfo.com later today.
Worldwide, there are some 11 million 2.0-liter vehicles equipped with Volkswagen’s illegal software, including models from sub-brands Seat and Skoda. Here in the U.S., the list includes:
2009–2015 Audi A3 TDI
2009–2015 VW Beetle TDI
2009–2015 VW Beetle Convertible TDI
2009–2015 VW Golf TDI
2015 VW Golf Sportwagen TDI
2009–2015 VW Jetta TDI
2009-2014 VW Jetta Sportwagen TDI
2012–2015 VW Passat TDI
The list of 3.0-liter Volkswagen models accused of skirting regulations in the U.S. includes:
2016 Audi A6 Quattro
2016 Audi A7 Quattro
2016 Audi A8
2016 Audi A8L
2016 Audi Q5
2015 Porsche Cayenne
2014 VW Touareg
According to reports, the gift card program will be limited to vehicles with 2.0-liter diesel engines, but it could expand in short order. There’s no clarification on whether the cards will be offered to VW owners only, or if Audi A3 owners affected by the scandal will benefit, too.
Stay tuned for details.