Wright Direct Selects Dodge Communications as Integrated Communications Partner



Dodge Communications, an integrated communications agency serving the healthcare industry, today announced it has been selected as the integrated communications partner for Wright Direct. As the company expands its offerings and takes more of a services approach, Dodge will further establish and grow brand awareness for Wright Direct by launching a strategic public relations program, while also creating supporting sales materials and a new corporate website.

Wright Direct distributes a variety of U.S. manufactured hip and knee replacement devices to hospitals through a reengineered implant delivery model. The company’s streamlined sales process replaces traditional models and significantly reduces current contract prices, resulting in savings between 40 to 70 percent for buyers. With this model, Wright Direct eliminates unnecessary steps and players, aligning with value-based care initiatives and ultimately benefitting hospitals and the patients they serve.

“Working with Dodge, an agency entrenched in the healthcare industry, is critical as we strive to strengthen brand awareness and drive more sales,” said Steve Lamb, Partner Development Leader at Wright Direct. “With shifts in the market, identifying the right partner to help position our company as both a product and services vendor is a significant step in supporting our institutional customers as they become more efficient, while navigating change management within their organizations.”

To highlight Wright Direct’s enhanced offerings in the market as well as its ability to be an effective partner that can help providers, patients and payers secure implants more effectively and cost efficiently, Dodge will initially launch strategic public relations efforts, including a social media campaign targeting key players and influencers. Concurrently, Dodge will enhance new branding and positioning for Wright Direct through the creation of a more robust website with an intuitive interface and flow to content directed at a broader target audience. This will also align with the design and development of an in-depth corporate capabilities brochure that marries Wright Direct’s product offerings and consultative services for hospitals and health systems.

“It is a challenging yet exciting time for vendors as they help hospitals and health systems provide quality care at lower prices,” said Chowning Johnson, vice president at Dodge Communications. “Innovative companies will be able to meet this opportunity with force, and to that end, we look forward to helping Wright Direct with strategic communications programs as it rises to this demand.”

About Dodge Communications

Dodge Communications is an integrated PR and marketing agency that accelerates the growth of innovative healthcare companies through strengthened brand awareness, enhanced thought leadership and increased demand. For more information, visit www.dodgecommunications.com or call (770) 998-0500. Slant, the Dodge Communications Blog, provides insights on the latest healthcare industry, marketing and public relations news and issues.

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